ROI-Driven paid search optimization
Our relationship with you relies on getting results, and paid search marketing results are measured in ROI. Each and every day, our primary focus is building ROI by interpreting real data and creating campaigns that convert. This includes:
- Keyword and competitor research
- SKAGS (single keyword ad groups)
- Negative keyword pruning
- Ad copy optimization
- Landing page creation & optimization
- Search engine retargeting
Selinox
How our paid search marketing service can help grow your revenue
Combining search engine marketing with conversion rate optimization (CRO)
The secret to a successful SEM campaign is much more than just making your website appear on Google. Many SEM agencies in India will simply set your ads to show up on Google and leave it at that. However, these campaigns rarely reach their full potential.
The real secret to achieving optimal SEM results lies in converting as many visitors as possible into leads once they land on your website. For example, if your current SEM campaign in India is bringing in a 2% conversion rate, that means only 2 out of every 100 people visiting your page are reaching out to you.
Real certified Google Ads professionals
Get a team of certified Google Adwords / SEM specialists who have a minimum of 2 years experience managing various SEM campaigns locally. We help you create the perfect combination of strategy and implementation to ensure we achieve your goals.
what you get
What is included in our paid search marketing services?
When you partner with Selinox, you’ll gain access to our full range of paid SEM services. These services are designed to optimize every facet of your paid advertising, including:
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ad services
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PPC audit services
One of the first things we’ll do for your business is provide you with a full PPC audit. In the audit, we’ll evaluate every significant element of your existing PPC campaign and compile a report of what’s working and what isn’t. The report will break down every aspect of your PPC strategy and determine what you could improve. In addition, we’ll offer recommendations on how to improve them. In fact, if your business has over four employees and spends more than ₹80,000 per month on PPC, you qualify for a free PPC audit! Just get in touch with us to get started.
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Remarketing services
At Selinox, we help you unlock the true power of remarketing, especially on platforms like Google Ads. Our expertise enables you to track visitors on key pages of your website and re-engage them with highly targeted ads tailored to their interests. From setting up accurate tracking to designing captivating, conversion-focused campaigns, our team ensures your remarketing efforts reconnect with your audience and drive real results.
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Geofencing ad services
Selinox is here to help you unlock the full potential of geofencing, ensuring your ad campaigns drive maximum impact. Our experienced team will work closely with you to define the perfect geofence boundaries and seamlessly incorporate them into your Google Ads strategy. From setup to optimization, we’ll make sure your geofencing campaigns reach the right people at the right time — improving precision, relevance, and results.
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Social media ad services
While Google Ads is a strong foundation for any campaign, it’s equally important to tap into the power of social media advertising. Platforms like Facebook, Instagram, and LinkedIn offer highly targeted paid options that help you reach your audience where they spend a significant portion of their time — nearly 28% of all online activity. With Selinox’s expertise, you can leverage these channels to build meaningful connections and drive real results for your business.
Creating Success
What makes our paid search management services so effective?
Match search intent at every touchpoint
Picking the right keywords will only get you so far. We understand how to match the search intent of your target keywords with ad copy, CTAs, and landing pages that turn clicks into ROI.
Experienced PPC management
How do you know what works if you’ve never gotten results before? Our paid search managers have years of experience managing successful campaigns in a variety of industries. And we have the happy clients to back it up.
Google Premier Partnership
Working with a Google Partner agency gives you a leg up. Not only are we certified in all types of Google advertising, but we also get access to direct support and other resources provided by Google. Your campaigns benefit directly from this exclusive insider knowledge.
“Selinox PPC service is light years ahead of the competition because of their intelligent, specialized and courteous account managers.”
Director of Marketing
The proof is in the numbers
Why paid search Ads can bring in the numbers
38%
of growth rate in brand awareness for businesses that start doing Search Ads
100%
of total clicks on search results page are Search Ads, serving as proof that a dependence on SEO alone limits your potential for more traffic and leads.
82%
of clicks on Search Ads are more likely to buy, making for better leads
FAQ
FAQs about paid search management
Looking to learn more about paid search management for your business? Browse our FAQs:
Paid search is a digital marketing strategy that involves online ads that appear at the top of search engine results pages (SERPs). Paid search ads typically look similar to organic search listings but have a label that distinguishes them as ads.
With paid search management services, you can expect a dedicated team of experts who will meticulously review and analyze your campaigns, ensuring that they align with your business objectives. Through continuous optimization, they will fine-tune your advertisements to maximize their effectiveness, reaching the right audience at the right time.
When it comes to paid search ads, Google Ads serves as a prime example of how the process works. Google Ads allows advertisers to bid on specific keywords they want their ads to appear for. When a user conducts a search on Google, the platform uses various factors such as keywords, ad settings, bids, and ad quality score to determine which ads to display.
Paid search can indeed be a valuable addition to your marketing strategy for several reasons: Audience Research, Precise Targeting, Quick Results, Bottom-of-the-Funnel Leads, Supplementing Organic Search Results. By leveraging the advantages of paid search, businesses can effectively target their audience, generate qualified leads, achieve faster results, and enhance their overall online visibility and conversion rates.
